From Me to My Sibling Transformation Basket Project
In our From Me to My Sibling Transformation Basket project, which we aim to create both environmental and social value, we adopt the circular economy model. Through this project, we collect unused baby clothes and toys and make them available to families with babies in need. Following the earthquakes in 2023, which deeply saddened us all, we supported families with babies in the earthquake region by sending 38,734 items collected through the From Me to My Sibling Transformation Basket project.
Breastfeeding and Nutrition Counseling
As ebebek, we recognize the value of every drop of breast milk and the benefits it provides for babies. To raise awareness among mothers, we carry out various initiatives in this field. Our Breastfeeding and Nutrition Counseling program is an important part of these efforts. Through this program, our team of 83 specialists provides free, one-on-one counseling on Nutrition During Pregnancy, Breastfeeding, and the Transition to Complementary Feeding. To date, we have provided free counseling to 145,000 babies. Our Breastfeeding Support Ambassadors, who serve in our stores and call center, have personally supported 25,600 mothers and babies by helping them access accurate information. Recognized with eight awards, including two international awards, our Breastfeeding and Nutrition Counseling program continues to stand by mothers and babies throughout their journey.
0–4 Years Child Development, Play and Family Counseling
0–4 Years Child Development, Play and Family Counseling A child's healthy development depends not only on meeting their physical needs but also on strong emotional bonds, developmentally appropriate approaches, and meaningful play experiences. The 0–4 age period is one of the most critical stages of early childhood development. During this time, access to accurate information and trusted guidance helps support children's development while empowering families throughout their parenting journey. Guided by the motto "Supporting Families Every Step of the Development Journey," we have been offering our 0–4 Years Child Development, Play and Family Counseling service since July 2026. Through our team of 51 volunteer specialists in child development, play and toys, maternal psychology, and family counseling, we provide free, one-on-one counseling to families. Launched in March 2022, our free, one-on-one counseling service on play and toy selection has reached approximately 12,000 families to date. To better address the evolving needs of families, we expanded the scope of the program in July 2026, bringing it together under the broader 0–4 Years Child Development, Play and Family Counseling framework, which takes a more holistic approach to supporting children's developmental needs during their early years. Today, through our free, one-on-one counseling services in child development, play and toys, maternal psychology, and family counseling, we aim to provide families with reliable guidance and the support they need throughout their children's developmental journey.
Sleep Support Counseling
.Sleep Support Counseling At ebebek, we recognize that quality sleep is just as important as nutrition for babies' healthy growth and development. With this understanding, we help families access reliable information to support their children's sleep journey. Through our Sleep Support Counseling program, our team of 40 trained specialists provides free, one-on-one counseling to families. To date, we have provided free sleep counseling to 19,060 families. In addition, our two Sleep Support Ambassadors, who serve in our call center, have personally supported 5,276 families, helping them access accurate and reliable information. Our commitment to healthy sleep extends beyond counseling services. In collaboration with the Marmara University Institute of Health Sciences, we are conducting a comprehensive scientific study that monitors babies' sleep quality and sleep patterns at regular intervals, from pregnancy through to the age of three.
Packaging Recycling Bin
As part of the Responsible Production and Consumption Goal, one of the 17 Sustainable Development Goals, we aim to significantly reduce solid waste production by preventing, reducing, recycling, and reusing waste by 2030. In this direction, our Packaging Recycling Bin Project aims to reduce greenhouse gas emissions, increase recycling rates, and contribute to the circular economy. Through our project, we ensure the recycling of plastic, glass, and metal-packaged products purchased from ebebek. Without any profit motive, we provide our members with a 5 TL coupon for each package brought to our store. Consumers who are not members can continue to use the recycling bin without earning coupons. The recycling bin is a system capable of producing visual and physical information about the packaging, matching and comparing it with barcode information, and electronically storing, sharing, and documenting all transactions. We provide discount coupons for the recycled packaging, which can be redeemed via SMS or our ebebek applications. With our motto "Less plastic for your baby, a cleaner future!" we invite everyone who wants to contribute to nature to our Istanbul Bostancı store. Thanks to our Packaging Recycling Bin, we have recycled 990 packages to date.
baby me Detergent Refill Station
We offer our parents the opportunity to purchase our own brand of baby detergent, fabric softener, pacifier and bottle cleaner, and stain remover at 30% less than the shelf price if they come to our stores with an empty bottle of the previously used product. This initiative helps families contribute to their household economy and save money, while also encouraging our parents to reuse existing packaging, thus reducing plastic waste and our environmental impact. Additionally, we aim to raise awareness and educate our parents on responsible consumption. By choosing our refill station, our parents become part of a societal change, reducing plastic waste and contributing to a sustainable lifestyle. This way, we are taking steps to build a more sustainable future and improve the world our babies will live in, and we continue our efforts without interruption. We provide this service in the following 11 stores. So far, we have reused 7,490 detergent packages, preventing single-use plastics: • Adana Öğretmenler Bulvarı • Ankara Eryaman • Antalya Havaalanı Yolu • Bursa 23 Nisan • Eskişehir Vega Outlet • İstanbul Beylikdüzü • İstanbul Bostancı • İzmir Kidsmall • Kocaeli Strada AVM • Sakarya Cadde 54 • Samsun Atakum
Support for Youth with Cerebral Palsy (Steptember)
Support for Youth with Cerebral Palsy (Steptember) As ebebek, we support the Steptember organization, led by the Turkish Spastic Children's Foundation, which was established to provide diagnosis, treatment, rehabilitation, and education services to children and adults with Cerebral Palsy. The foundation works to ensure that children and their families can meet their own needs and become individuals who can participate more in social life. Steptember, an annual event held every September, contributes to the education and rehabilitation of children and young people with CP. As part of this international social responsibility project, ebebek commits to taking ten thousand steps every day throughout September, raising funds from our community for young people with CP, and striving to increase awareness in society on this issue.
Working with Youth with Down Syndrome
In collaboration with and supported by the Down Syndrome Association, which aims to combat the discrimination faced by individuals with Down Syndrome from infancy onwards, ensure equal opportunities, and strengthen their indispensable place in society, we have been actively employing young individuals with Down Syndrome both at our headquarters and in our stores since 2017.
Hello to Life Packages with the Down Syndrome Association
Hello to Life Packages with the Down Syndrome Association In collaboration with the Down Syndrome Association, a non-governmental organization dedicated to enabling individuals with Down Syndrome to lead independent, productive, and integrated lives within society, and to improving society's perception of disabilities, we prepare Hello to Life packages to meet the initial needs of newborns with Down Syndrome. We send these "Hello to Life" packages, prepared with the Down Syndrome Association, to families with children aged 0-12 months with Down Syndrome, congratulating them on the birth of their baby.
Collaboration between MSGSÜ Textile and Fashion Department Students and ebebek
In collaboration with the students from the Mimar Sinan University Textile and Fashion Department and ebebek, we executed a valuable social responsibility project through the designs prepared by the students. Over the course of approximately one year, we worked with 12 exceptionally talented students to create various collections. As a result of our collaboration, the 12 themes sketched by the students' imagination came to life in baby clothing and were showcased to the public in a fashion show at Mimar Sinan University. As ebebek, we supported the university by meeting various needs and contributing to the students' education. Additionally, we provided young talents the opportunity to showcase their skills and gain some experience in the business world.
