Mothercare products will be available at ebebek starting from the last quarter of 2025. Under this comprehensive collaboration covering all product categories, the globally renowned brand will exclusively meet families in Turkey through ebebek for the next 10 years.

ebebek has signed a strategic agreement with the global baby and children’s brand Mothercare, covering the brand’s licensing rights in Turkey. Under the agreement, signed on June 19, 2025, the licensed production and sale of Mothercare products in Turkey will be exclusively carried out by ebebek for the next decade.

Headquartered in the United Kingdom, Mothercare stands out as a globally recognized brand with over 60 years of experience in baby and children’s products. The agreement is designed to cover all product categories. This strategic partnership between the two brands is expected not only to support ebebek’s international growth objectives but also to contribute positively to the company’s revenue and profitability.

Through this collaboration, Mothercare-branded products will be offered to customers in Turkey via ebebek stores and online channels starting from the fourth quarter of 2025. In addition, ebebek-branded products will have the opportunity to be featured in Mothercare stores abroad. This agreement will both expand the product range available to customers in Turkey and enhance ebebek’s brand recognition in global markets.