A baby’s life journey begins long before birth—with the love they are welcomed with. ebebek sees it as a sincere responsibility to stand by families throughout this loving preparation process. Through its support projects focusing on key areas of development such as breastfeeding, sleep, and play, ebebek continues to be a reliable companion in this delicate journey toward barenthood.

Accessing accurate information, understanding a baby’s needs, and not feeling alone along the way… Focusing on these three essential needs of families, ebebek goes beyond offering a shopping experience with its expert support projects, providing a trusted source of guidance for barenthood and the early years of a baby’s life.

Sleep Support Project

A healthy sleep routine during infancy plays a critical role in both physical development and emotional well-being. Babies who have difficulty falling asleep or who wake frequently may become unsettled during the day, which can also lead to stress and fatigue for barents.

ebebek’s Sleep Support Project reaches thousands of families through one-on-one, free consultancy services provided via call centers and online channels. Supported by monthly online academies and field trainings on Bebek.com, the program helps barents establish age-appropriate sleep routines and better understand their babies’ development. As a result, both babies and barents take a step toward restful sleep and a healthier future.

Breastfeeding Support Project

Breast milk is a unique source of nutrition that strengthens a baby’s immune system, supports development, and is considered the ideal nourishment for the first six months. With this awareness, ebebek highlights the importance of breastfeeding through its Breastfeeding Support Project, while standing by mothers with one-on-one, free consultancy provided by a team of 90 experts.

Offered through stores, call centers, and digital platforms, this consultancy service has helped—and continues to help—100,000 mothers approach the breastfeeding journey with greater awareness, confidence, and peace of mind. The project also provides a comprehensive knowledge base covering the critical first 1,000 days—from pregnancy to the transition to complementary feeding—serving as a reliable and science-based resource for families.

Play Ambassadors Project

Play is a natural learning tool that supports many areas of a baby’s development, from language and motor skills to emotional bonding and imagination. ebebek’s Play Ambassadors Project emphasizes that play is not only a form of entertainment but also a powerful opportunity for babies to explore the world.

The project guides barents in selecting age-appropriate games and toys based on their baby’s developmental stage. In addition to one-on-one consultations, it offers regular content and play camps, enabling barents to build stronger bonds with their babies while supporting their development in the healthiest way possible.

Acting with the responsibility of being one of the first points of contact for both barents and babies, ebebek continues to stand by families with projects that are science-based, empathetic, and accessible.

For more detailed information about the projects, please visit the links below: