ebebek, known for its expertise-driven initiatives supporting healthy baby development, hosted a delegation from the Turkish Ministry of Health at its Ankara Pursaklar store. Hakan Usta, General Director of Public Hospitals at the Ministry of Health, visited the store to observe ebebek’s specialist-led projects in breastfeeding, play, and sleep. The meeting took place as part of ongoing discussions between ebebek and the Ministry of Health in line with ebebek’s journey toward becoming a baby-friendly retail brand. During the store tour, the delegation had the opportunity to closely examine ebebek’s service model and its expert-supported practices designed for parents and caregivers.

Throughout the visit, ebebek’s comprehensive initiatives aimed at supporting babies’ healthy development were presented in detail. Project models that facilitate families’ access to accurate information and professional guidance were also shared. The delegation was accompanied by ebebek Group CEO Halil Erdoğmuş, Marketing Director Itır Erel Ergül, Bebek Magazine Editor-in-Chief Hande Yuvakuran, and Clinical Psychologist Gökçe Günaydın.

Always Supporting Parents with Expertise-Driven Projects
Through its ongoing Breastfeeding Support, Sleep Support, and Play Ambassadors projects, ebebek provides free, one-on-one consultancy services to parents and caregivers. These initiatives, delivered by expert teams across selected stores, call centers, and digital platforms, have reached thousands of families.

A Community-Focused Approach
ebebek believes that healthy baby development is achieved not only through products but also through accurate information, a scientific approach, and expert support. Projects developed with this understanding aim to help parents feel more informed, confident, and secure.

Commenting on the visit, ebebek Group CEO Halil Erdoğmuş said:
“This meeting, where we had the opportunity to present our work on baby development face-to-face and share field experiences, was extremely valuable for us. At ebebek, we go beyond providing products to meet families’ needs; all our initiatives are guided by a commitment to access to knowledge, guidance, and trust. With this perspective, we will continue to carry out our social-impact-driven projects with the same sense of responsibility.”