ebebek in Its 25th Year

“For 25 years, babies have grown up with ebebek”

With the teaser film released for its 25th anniversary, ebebek presents its brand story in a sincere and engaging way, while also signaling a year full of special moments to come.

Building its 25th anniversary communication around the message “For 25 years, babies have grown up with ebebek,” the brand has kicked off this special journey with its teaser film. The film reflects ebebek’s place in the lives of babies and parents through a warm and vibrant narrative. At the same time, it heralds a series of upcoming surprises and celebrations that will continue throughout the anniversary year.

ebebek’s traditional February campaigns also stand out as a key milestone within its 25th anniversary communication. Throughout the month, the brand offers a 28% discount on different brands and products each day, further reinforcing its commitment to supporting families in its 25th year.

Founded on the belief that “Every baby born into the world is our baby,” ebebek continues to strengthen the trust it has built with families over a quarter century. Emphasizing that generations of babies have grown up with ebebek, the brand shares the joy of being part of every newborn’s story with the same excitement in its 25th year.