Leading mother-and-baby retailer ebebek has been recognized as one of “Turkey’s Superbrands” in the Superbrands Türkiye 2025 research, conducted by the independent brand evaluation organization Superbrands Türkiye. ebebek stood out as the only brand selected in its category.

Operating with 277 stores in Turkey and 3 in the United Kingdom, ebebek has been named a “Superbrand” as part of the internationally recognized Superbrands program, which was held for the eighth time in Turkey this year. With its “one stop shop” approach, ebebek offers tens of thousands of products across four main categories—fast-moving consumer goods, complementary products, baby equipment and furniture, and textile products—while providing expert knowledge to meet all the needs of parents and caregivers in one place.

As part of the Superbrands evaluation system, brands were first assessed by the Superbrands Selection Committee, followed by an extensive field study conducted face-to-face by the independent research company NielsenIQ. The research included interviews with consumers aged 18–55 in Istanbul, Ankara, and Izmir, as well as evaluations by an expert jury. Out of 3,674 brands, 150 were ultimately selected as “Superbrands.” ebebek, the only brand representing the mother-and-baby sector in the final selection, was recognized for its financial strength, technology investments, sustainable growth performance, social responsibility initiatives, environmental sensitivity, and commitment to ethical values.

Commenting on the achievement, Can Karadeniz, CEO of Ebebek Mağazacılık A.Ş., stated:
“For over 24 years, we have built our journey on knowledge-driven experience, becoming a trusted brand both in Turkey and in our international expansion efforts. Being recognized among ‘Turkey’s Superbrands’ today, thanks to the trust and loyalty of our customers, is a great source of pride for us. We see this achievement as a reflection of our vision to support the healthy, happy, and safe growth of babies, while understanding and meeting the needs of everyone who accompanies them with love.”