ebebek Continues Its Global Store Investments at Full Speed

ebebek, a leading brand in Turkey’s mother and baby products sector, continues its rapid pace of store openings in line with its global growth and expansion strategy. Having opened three stores in the United Kingdom within just six months, ebebek launched its newest location on Saturday, 10 May, at The Mall Wood Green shopping centre in London, operating on a 1,120-square-metre retail space.

One of Turkey’s foremost retail brands in the mother and baby sector, ebebek has been progressing rapidly on its store expansion journey in the United Kingdom since the end of 2024. The company first entered the market with its physical store at Lakeside Shopping Centre, followed by the opening of its second store at Peninsular Retail Park in London’s Greenwich district in the first quarter of 2025. On Saturday, 10 May, ebebek opened its third physical store in the UK, once again in London, at The Mall Wood Green shopping centre.

The new store in the United Kingdom will enable ebebek—trusted by millions of parents for 24 years and known for its extensive product range addressing all baby needs—to reach a broader audience. On its global journey, ebebek aims to serve not only as a retail store but also as a reliable companion for expecting parents and families with babies.

Halil Erdoğmuş, Group CEO of Ebebek Mağazacılık A.Ş., stated that their goal is to become a prominent brand in the mother and baby sector across the regions where they operate physical stores as part of their qualified global growth strategy. He added: “We structure our domestic and international growth plans accordingly and implement efficient and sustainable investments in retail. The new 1,120-square-metre store we opened in London on Saturday, 10 May, is our third store in the city. Meanwhile, our recently opened store at Peninsular Retail Park has become our largest store in London, offering a comfortable and enjoyable experience with its café, play area, and dedicated baby care room. Today, we are excited to launch our third physical store in the United Kingdom within the last six months, while also continuing feasibility studies for opening a store in Northern Iraq later this year. As of the end of March, we maintain a strong presence in our sector with 273 physical stores in Türkiye, 13.1 million store visitors, a 9.3 percent increase in total units sold reaching 23.8 million, and 40.4 million visits to our website, ebebek.com. We continue to take confident steps toward our sustainable growth target by leveraging our knowledge, experience, and expertise to prepare more strongly for the future.”