ebebek, a leading brand in Türkiye’s mother and baby category, has expanded its global footprint to Northern Iraq by opening its first store in the region at Erbil Family Mall. This step brings ebebek’s expertise and extensive product range to families in the region and marks an important milestone in the company’s international store expansion journey.

Continuing to broaden its global growth strategy, ebebek has opened its first store in Erbil, Northern Iraq. Located at Family Mall, the 1,080-square-metre store offers a comprehensive product range covering all needs from pregnancy through the age of four, bringing ebebek’s expertise to families in the region.

“Meeting families in Erbil is an important beginning for us”

Commenting on the opening, ebebek Group CEO Halil Erdoğmuş stated:
“As we grow internationally, our highest priority is to genuinely touch the lives of barents. Our first store in Erbil represents a strategic step that responds to needs we have long observed in the region. Bringing both our product range and our Babyology philosophy to families in Northern Iraq is a meaningful beginning for us. We will continue our global store expansion journey with strong and confident steps.”

The Erbil opening represents a significant milestone in carrying ebebek’s long-established Babyology philosophy into new markets. Built on understanding babies and guiding barents, this approach will now be shared with families in the region. Beyond the opening of a new store, this step reflects ebebek’s ambition to bring its expertise to different geographies. The growing young population and evolving retail dynamics in Northern Iraq provide a strong foundation supporting ebebek’s long-term investment plans in the region.