ebebek Announces Its Q4 and Full-Year 2025 Financial Results

ebebek Delivers Strong Revenue and EBITDA Growth in 2025

Delivering a strong financial performance in 2025, ebebek recorded a 1.1 percentage point increase in its EBITDA margin in the fourth quarter compared to the same period last year. For the full year, revenue grew by 15.4% above inflation, reaching TRY 27.7 billion, while EBITDA increased by 25.5%. The EBITDA margin improved by a total of 1 percentage point year-over-year to reach 12.8% in 2025. Supported by store investments, strong performance in digital channels, and operational efficiency initiatives, the company also achieved a 16.4% increase in sales volume compared to the previous year.

A leading brand in the mother-and-baby sector, ebebek has announced its 2025 financial results, prepared in accordance with inflation accounting practices. Through operational transformation initiatives and cost optimization efforts implemented throughout the year, the company strengthened both its profitability and scale.

According to the consolidated financial statements disclosed on the Public Disclosure Platform (KAP), ebebek increased its total revenue by 15.4% year-over-year—above inflation—to TRY 27.7 billion in 2025. During the same period, EBITDA rose by 25.5% to TRY 3.5 billion, while the EBITDA margin improved by 1 percentage point to 12.8%. Total sales volume increased by 16.4%, indicating broad-based growth.

The company maintained its growth momentum in the fourth quarter of 2025. Revenue for the quarter increased by 21.4% year-over-year, exceeding inflation, to reach TRY 7.5 billion, while EBITDA rose by 32.3% to TRY 1 billion. The 1.1 percentage point improvement in EBITDA margin reflects the continued impact of disciplined financial management and efficiency-focused operations throughout the year.

2025: A Year of Efficiency, Digitalization, and Strong Cash Flow

In line with its long-term strategic goals set by the Board of Directors, ebebek implemented key initiatives in 2025 to strengthen its operational structure. Structural improvements focused on automation and digital transformation directly contributed to both financial performance and the customer experience.

During the year, inventory optimization efforts targeting slow-moving products across all categories reduced idle stock levels and strengthened cash flow. Strategic forecasting and planning processes carried out with business partners improved product availability and supported customer satisfaction. In-store textile category management, return processes, seasonal transitions, as well as pricing and promotion strategies were enhanced through coordinated efforts between commercial and operational teams.

Significant transformation was also achieved in warehouse and logistics operations. The Ankara Netlog 3PL warehouse was closed, and the Uşak Beylerhan warehouse was brought under company management. Automation systems were actively implemented in textile and e-commerce processes at the Gebze logistics center. These steps improved operational agility while contributing to cost efficiency.

In store operations, a new offline-capable checkout system was introduced to ensure uninterrupted customer experience. Pilot implementations of technological projects, such as digital shelf labels that reduce operational workload, were successfully completed. To strengthen employee engagement, the proportion of full-time staff was increased, supporting stability in field operations.

On the digital side, ebebek.com was transformed into an integrated platform covering textile retail as well. A new wallet application was launched, and from the second half of the year onward, the company maintained its high service standard of same-day shipment for orders placed before 4:00 PM.

Within the scope of a Net Promoter Score (NPS)-focused approach, weekly feedback from customers was systematically analyzed, leading to technical improvements and experience-enhancing initiatives. Technical infrastructure work for a new loyalty program—planned for launch in the third quarter of 2026—was initiated, with the data analysis phase completed by the end of 2025. The capacity of the Parent Loyalty Center was expanded to provide uninterrupted support every day until midnight.

“We Have Seen the Results of Our Past Investments Reflected in Our Financial Performance”

Can Karadeniz, CEO of Ebebek Mağazacılık A.Ş., commented on the 2025 results:

“We are pleased to have completed 2025 by achieving the goals we set in line with our mid-term strategic plans.

This year, we began to see the outcomes of many initiatives we laid the foundations for in previous years more clearly reflected in our financial results. Thanks to our structural transformations that enhance operational efficiency, our strong financial discipline, and our business model centered on customer experience, we achieved healthy and sustainable growth in both revenue and EBITDA.

As of year-end, with 300 stores across Türkiye, warehouse space reaching 65,000 square meters, strengthened IT infrastructure, and our highly capable and dedicated teams, we are well-prepared for the period ahead. I would like to thank our investors, families, business partners, and all our employees who have trusted us on this journey.”