A Story Growing for 25 Years
A New Commercial Film from ebebek for Its 25th Anniversary
As the first step of its 25th anniversary communication journey, ebebek has released its new commercial film. Broadcast with the motto “For 25 years, babies have grown up with ebebek,” the film delivers an emotional and simple narrative of the brand’s quarter-century journey, voiced by acclaimed actress Demet Akbağ.
Following the teaser that marked the beginning of the anniversary campaign, this commercial expands into a more comprehensive storytelling. The narrative follows the story of a newborn baby, symbolizing the growth journeys of millions of babies and ebebek’s role in those journeys.
The philosophy “Every baby born into the world is our baby” forms the emotional foundation of the film, strongly reflecting the brand’s commitment to treating every baby and every family with equal care.
The commercial places ebebek’s role beyond being just a product provider at its core—positioning the brand as a companion that supports families at every stage of their journey. Starting from birth, the film highlights essential needs such as care, nutrition, sleep, and play, while also emphasizing the importance of the guidance and information provided to parents.
With 25 years of experience, ebebek continues to touch the lives of families through its wide product range, expertise, and services, offering support at every touchpoint. The brand stands by families with its breastfeeding, sleep, and play support programs, its “Babyology” approach, expert babyologists, and 24/7 online support services.
The combination of artificial intelligence (AI) technologies and live-action production adds a distinctive visual layer to the film, reflecting ebebek’s innovative and forward-looking vision.
As a key part of the 25th anniversary communication, this commercial makes the strong bond ebebek has built over the years more visible, while also laying the groundwork for future initiatives.
CREDITS
Client: ebebek
Client Representatives: Itır Erel Ergül, Ezgi Talu, Asena Özcan, Ece Yardımoğlu, İrem Hacıkamiloğlu
Client Production Consultant: Hilal Erdebil
Advertising Agency: Havas Istanbul
Executive Creative Directors: Mustafa Gülsen, Eray Hökelek
Creative Director: Kutsal Bayraktar
Creative Team Leads: Burcu Tatari Aslan, Cihan Önder
Creative Team: Mehmet Can Sevgiç, Mina Yılmaz, Barış Süral, Buse Aksaç
Graphic Team: Hasan Yıldırım, Sait Akdemir
Agency Producer: İrem Akalın
Client Relations Director: Kerem Yalçın
Group Account Director: Irmak Altuna Yıldırım
Account Director: Zeynep Uzun
Client Relations Team: Bahar Ün, Uğuray Yüksel
Strategic Planning: Canan Pehlivanoğlu
Operations Coordinators: Ayfer Ören, Sühan Cerrahoğlu
Director: Gazali Görüryılmaz
Producer: Zeynep Gökçe Ünsal
Director of Photography (DOP): Birkan Yorulmaz
Post-Production Company: Anima Istanbul
Post-Production Producer: Merve Kurgan
VFX Supervisor: Alaz Soytemiz
Editor: Çağkan İşler
Color: Ercan Küçük, Post Brothers
Voiceover Artist: Demet Akbağ
Music Company: 25m2
Media Planning Agency: WPP Media
PR Agency: Goodworks