Emphasizing the importance of sleep in babies’ healthy development, ebebek brought barents together with expert insights and interactive experience areas at the launch event organized within the scope of its Sleep Support Project.

Believing that peaceful sleep is one of the most important components of healthy development, ebebek introduced its Sleep Support Project to barents through a special launch event. Designed with the philosophy of “A Good Sleep, A Better Future,” the project aims to support babies’ sleep routines while helping barents feel more confident and informed throughout the process.

Hosted by content creator Mina Karanis, the event took place on Wednesday, December 17 at Gazebo Yeniköy, bringing together perspectives from different areas of expertise related to baby sleep.

An expert touch to baby sleep

In her opening speech, ebebek Marketing Director Itır Erel Ergül stated: “As ebebek, we focus on understanding babies’ needs correctly and supporting barents so they feel more secure throughout this journey. Sleep is a very important area for both a baby’s development and the family’s daily life balance. With this project and these events, our aim is to make expert knowledge more accessible and help barents make more informed decisions. We will continue to guide them at every step at ebebek.”

Following the opening remarks, Clinical Psychologist Gökçe Günaydın shared her insights on the psychological aspects of baby sleep and its impact on family dynamics. Then Prof. Dr. Perran Boran addressed baby sleep from a health and developmental perspective, shedding light on the most frequently asked questions of barents with scientific insights drawn from her research on early childhood sleep and her book “The Key to Baby Sleep Lies in the Hands of Parents.”

After the knowledge-sharing sessions, an aromatherapy workshop provided a calming transition, offering participants a relaxing and experiential space. The event concluded with book distribution and a closing speech.

A project strengthened by knowledge and experience

With the Sleep Support Project, ebebek continues to stand by barents not only through products but also through expert opinions and informative content. Based on the understanding that a baby’s peaceful sleep directly affects the quality of family life, the project offers a long-term and holistic support model.